How-to Guide: 5 Ways to Use Google Webmaster Tools to Maximize Your SEO Campaign

How-to Guide: 5 Ways to Use Google Webmaster Tools to Maximize Your SEO Campaign

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Google Webmaster Tools is a goldmine for marketing and content departments, generating an array of data that will help you craft an intelligent SEO campaign. Even if you’re already using Google Analytics, you need Webmaster Tools. In fact, I check both every day for my websites.

Webmaster Tools can give you information such as keyword ranking data, traffic trends based on content, keyword insights, and even Google Authorship statistics. The data is easy to download, so you can manipulate it to analyze trends and find opportunities.

 

1.    Search Queries

2.    Traffic Patterns

3.    Keyword Insights

4.    Authorship Statistics

5.    Site Speed Metrics

Analytics looks at […]

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