10 Ways to Make Your Content Marketing Strategy Work Harder For You In The New Year [PDF]

10 Ways to Make Your Content Marketing Strategy Work For You In 2014

SEO isnt dead and content marketing isnt a fad. In fact, today 9 in 10 organizations market with content, and 78%of marketers believe custom branded content will become more important in 2014.

Hows Your Strategy Look? A 10 Step Guide to Help You Put the Strategy Back in Content Marketing Strategy

1) Set Goals

2) Identify Your Audience andPerform Persona Research

3) Perform a Content Audit

4) Make Blog Content That Is Thoughtful and Well-Rounded

5) Create High-Quality Video Content That Tells Your Story

6) Dont Forget an Image Speaks 1,000 Words (When Its The Right Image)

7) Help Your Tribe Create the Content For You

8) Lead, Attend, and Sponsor Live Events

9) Use Social Media to Talk With People Not At Them

10) Use Paid Media to Amplify Earned and Owned Media

Is your content marketing strategy […]