Since exploding onto the scene a few years back, the term ‘blogging’ has grown to encompass much more than just keeping an online ‘journal’ for your friends to read. These days most websites have a blog of some sort – and often that will be what makes up the main bulk of the site.
That’s why every self-respecting website needs a blog, and it’s why anyone with an online presence will keep one: from journalists to hobbyists and especially businesses. Having a company blog is one of the very best ways to attract customers to a company’s website, it’s great for marketing and SEO, and it’s even better for building customer loyalty.
But blogging is also a nuanced and delicate process with a steep learning curve- it takes some work to get right. If you don’t know how to make the most out of a company blog, then at best you’ll be wasting your time and far from helping you with all those things it can actually risk damaging your organisation.
This is a common problem for a lot of CEOs and entrepreneurs that have little experience in running a website or writing content, but nevertheless dive in at the deep end and start posting.
To make sure that this doesn’t happen to you and that you aren’t wasting your blog, read on and we’ll go over some of the most common mistakes that businesses make when running their company blogs. […]
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