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How-to Guide: 5 Ways to Use Google Webmaster Tools to Maximize Your SEO Campaign

How-to Guide: 5 Ways to Use Google Webmaster Tools to Maximize Your SEO Campaign

Google Webmaster Tools is a goldmine for marketing and content departments, generating an array of data that will help you craft an intelligent SEO campaign. Even if you’re already using Google Analytics, you need Webmaster Tools. In fact, I check both every day for my websites.

Webmaster Tools can give you information such as keyword ranking data, traffic trends based on content, keyword insights, and even Google Authorship statistics. The data is easy to download, so you can manipulate it to analyze trends and find opportunities.

 

1.    Search Queries

2.    Traffic Patterns

3.    Keyword Insights

4.    Authorship Statistics

5.    Site Speed Metrics

Analytics looks at […]

5 Ways to Have Killer Content in 2014

5 Ways to Have Killer Content in 2014

If there’s one thing we heard ad nauseam in 2013 (and 2012, 2011, 2010…), it was that “content is king.” Frankly, this phrase has been said so many times that it has lost its meaning. What exactly does that mean?

Content will continue to be a key part in SEO moving into 2014. I don’t think that will ever change. But your strategy has to adapt if you’re going to keep up.

Here are five ways to make sure your content will sustain in the New Year and move you past your competitors.

1. Marketing Automation to Measure It

2. Smarter, and Personal, Content in Emails

3. Make It Available On the Move

4. Separate Content From Link Building

5. Small Tastings Mixed With Larger Portions

[…]

Managing a Company Blog? The 10 Biggest Mistakes – And the Smartest Ways to Correct Them

Managing a Company Blog? The 10 Biggest Mistakes – And the Smartest Ways to Correct Them

Since exploding onto the scene a few years back, the term ‘blogging’ has grown to encompass much more than just keeping an online ‘journal’ for your friends to read. These days most websites have a blog of some sort – and often that will be what makes up the main bulk of the site.

That’s why every self-respecting website needs a blog, and it’s why anyone with an online presence will keep one: from journalists to hobbyists and especially businesses. Having a company blog is one of the very best ways to attract customers to a company’s website, it’s great for marketing and SEO, and it’s even better for building customer loyalty.

But blogging is also a nuanced and delicate process with a steep learning curve- it takes some work to get right. If you don’t know how to make the most out of a company blog, then at best you’ll be wasting your time and far from helping you with all those things it can actually risk damaging your organisation.

This is a common problem for a lot of CEOs and entrepreneurs that have little experience in running a website or writing content, but nevertheless dive in at the deep end and start posting.

To make sure that this doesn’t happen to you and that you aren’t wasting your blog, read on and we’ll go over some of the most common mistakes that businesses make when running their company blogs.  […]

10 Ways to Make Your Content Marketing Strategy Work Harder For You In The New Year [PDF]

10 Ways to Make Your Content Marketing Strategy Work For You In 2014

SEO isn’t dead and content marketing isn’t a fad. In fact, today 9 in 10 organizations market with content, and 78% of marketers believe custom branded content will become more important in 2014.

How’s Your Strategy Look? A 10 Step Guide to Help You Put the Strategy Back in Content Marketing Strategy

1) Set Goals

2) Identify Your Audience and Perform Persona Research

3) Perform a Content Audit

4) Make Blog Content That Is Thoughtful and Well-Rounded

5) Create High-Quality Video Content That Tells Your Story

6) Don’t Forget an Image Speaks 1,000 Words (When It’s The Right Image)

7) Help Your Tribe Create the Content For You

8) Lead, Attend, and Sponsor Live Events

9) Use Social Media to Talk With People Not At Them

10) Use Paid Media to Amplify Earned and Owned Media

Is your content marketing strategy […]