It’s not hard to leverage content marketing for topics like health, dating or politics. But it is much harder to do for topics like finance, dental or insurance. For this reason, you don’t see too many people in those spaces using content marketing as a core part of their strategy.
Yes, those spaces are competitive, but with content marketing, you’ll be able to compete. Best of all, it will be really affordable to compete due to the fact that creating content doesn’t have to be expensive.
Who is your ideal customer? You already know who it is. I bet you even know the problems your ideal customer is facing. And I am sure your knowledge of your customers’ problems goes beyond those that are simply related to your product or service and extends to any common problem they face in their personal or business lives.
You already know content marketing is effective, and you’ve seen thousands of businesses use it. It allows them to get thousands of visitors to their site and outrank you in the search engine listings. So, why aren’t you leveraging it? It’s because you’re in a boring industry, right? […]
http://websitesinedmonton.com/wp-content/uploads/2013/11/boring.jpg 318 480 Websites in Edmonton http://websitesinedmonton.com/wp-content/uploads/2014/11/red-logo.png Websites in Edmonton2013-11-17 17:03:032014-11-25 22:41:47How to Use Content Marketing For a “Boring” Industry