How-to Guide: 5 Ways to Use Google Webmaster Tools to Maximize Your SEO Campaign

How-to Guide: 5 Ways to Use Google Webmaster Tools to Maximize Your SEO Campaign

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Google Webmaster Tools is a goldmine for marketing and content departments, generating an array of data that will help you craft an intelligent SEO campaign. Even if you’re already using Google Analytics, you need Webmaster Tools. In fact, I check both every day for my websites.

Webmaster Tools can give you information such as keyword ranking data, traffic trends based on content, keyword insights, and even Google Authorship statistics. The data is easy to download, so you can manipulate it to analyze trends and find opportunities.

 

1.    Search Queries

2.    Traffic Patterns

3.    Keyword Insights

4.    Authorship Statistics

5.    Site Speed Metrics

Analytics looks at […]

An SEO Beginner Guide: What is Call Tracking and Why Should I Care?

An SEO Beginner Guide: What is Call Tracking and Why Should I Care?

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An SEO Beginner Guide: What is Call Tracking and Why Should I Care? Most businesses and marketers measure success based upon a series of digital analytics, such as organic visits, page views and obviously, goal conversions.

Until recently, it has been almost impossible to know where your telephone inquires have come from. And that’s been a big headache for anyone wanting to know how effective their marketing has been.

The latest call tracking software can tell you which of your marketing efforts are successfully generating calls, and which are failing. Call tracking is also a great companion for your SEO, so let’s take a look at the benefits.

How do you track your inbound calls?

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