How-to Guide: 5 Ways to Use Google Webmaster Tools to Maximize Your SEO Campaign
Google Webmaster Tools is a goldmine for marketing and content departments, generating an array of data that will help you craft an intelligent SEO campaign. Even if you’re already using Google Analytics, you need Webmaster Tools. In fact, I check both every day for my websites. Analytics looks at […]
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How Does Google Adwords PPC Work? Infographic
How Does Google Adwords PPC Work? Infographic (via WebSite101) © 2011 WordStream – a certified AdWords partner. Below is selected text from the above graphic: How Does the Google AdWords Auction Work? PRIZED AUCTION ITEMS “Insurance” “Loans” “Mortgage” “Attorney” IT ALL STARTS WITH A QUERY When…
5 Ways to Have Killer Content in 2014
Erin Everhart If there’s one thing we heard ad nauseam in 2013 (and 2012, 2011, 2010…), it was that "content is king." Frankly, this phrase has been said so many times that it has lost its meaning. What exactly does that mean? Content will continue to be a key […]
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Managing a Company Blog? The 10 Biggest Mistakes – And the Smartest Ways to Correct Them
Since exploding onto the scene a few years back, the term ‘blogging’ has grown to encompass much more than just keeping an online ‘journal’ for your friends to read. These days most websites have a blog of some sort – and often that will be what makes up the […]
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An Integrated Marketing Blueprint to Grow Sales & ROI in 2014
Rebecca Murtagh For many brands, SEO, social media, email marketing, conversion, content marketing, mobile, and website design and development have been approached as independent practices for many years. While some have always approached the digital space with a marketing perspective – applying marketing fundamentals to drive strategy, implementation, and […]
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SEO Basics: 8 Essentials When Optimizing Your Site
Victoria Edwards • SEO Evolution: Sell, Discover, Deliver & Report on Highly Converting Keywords by Krista LaRiviere, gShift Labs Basic search engine optimization (SEO) is fundamental. And essential. SEO will help you position your website properly to be found at the most critical points in the buying process or […]
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10 Ways to Make Your Content Marketing Strategy Work For You In 2014
CM Strat 2014-4 SEO isn’t dead and content marketing isn’t a fad. In fact, today 9 in 10 organizations market with content, and 78% of marketers believe custom branded content will become more important in the next year. With “the next year” being now. 2014. Is your content marketing strategy […]
An SEO Beginner Guide: What is Call Tracking and Why Should I Care?
An SEO Beginner Guide: What is Call Tracking and Why Should I Care? Most businesses and marketers measure success based upon a series of digital analytics, such as organic visits, page views and obviously, goal conversions. I’m not saying this is the wrong thing to do – far from […]
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How to Use Content Marketing For a “Boring” Industry
boring You already know content marketing is effective, and you’ve seen thousands of businesses use it. It allows them to get thousands of visitors to their site and outrank you in the search engine listings. So, why aren’t you leveraging it? It’s because you’re in a boring industry, right? […]
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Top 20 Local Search Ranking Factors: An Illustrated Guide
First published in 2008 by David Mihm , the Local Search Ranking Factors survey of Local SEOs around the globe has become a high point in the year in local search. If you eagerly await this yearly report and comb through it for new insight, then the information in […]
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