10 Ways to Make Your Content Marketing Strategy Work For You In 2014

SEO isn’t dead and content marketing isn’t a fad. In fact, today 9 in 10 organizations market with content, and 78% of marketers believe custom branded content will become more important in 2014.

How’s Your Strategy Look? A 10 Step Guide to Help You Put the Strategy Back in Content Marketing Strategy

1) Set Goals

2) Identify Your Audience and Perform Persona Research

3) Perform a Content Audit

4) Make Blog Content That Is Thoughtful and Well-Rounded

5) Create High-Quality Video Content That Tells Your Story

6) Don’t Forget an Image Speaks 1,000 Words (When It’s The Right Image)

7) Help Your Tribe Create the Content For You

8) Lead, Attend, and Sponsor Live Events

9) Use Social Media to Talk With People Not At Them

10) Use Paid Media to Amplify Earned and Owned Media

Is your content marketing strategy […]